Tumblr is a blogging and social networking platform that enables users to create "tumblelogs," or short blog postings. Tumblr's main distinction is its free-form nature and users' ability to significantly modify their own sites. This is an anomaly, since almost all other social networks feature uniform profile pages with minimal design freedom.

Tumblr's lack of limits or limitations on the sorts and forms of material that may be published, as well as the appearance of the page where such content is placed, defies categorization. Tumblr's material ranges from text and.gif files to music and movies that target particular fan groups, subcultures, companies, societal problems, and other topics, according to the firm. This extensive list undoubtedly includes ecommerce shops.

Tumblr's total versatility is an appealing quality for ecommerce business owners who wish to establish a certain appearance, concentrate on design elements, or showcase their brand firmly. Because of Tumblr's social media characteristics, material is liked and shared, and a company page is quickly followed by interested Tumblr users.